Cold Email Outreach Sequence by Dereka M. Smith

See how strategic copywriting and deep personalization can create an email sequence that will have prospects replying before the fifth email.

The Framework Behind the Results

1. Shock

Lead with unexpected insights and provocative statements that break through inbox noise

2. Inform

Provide specific data and real examples that demonstrate deep understanding of their world

3. Compel

Create urgency through emotional triggers and competitive pressure

4. Persuade

Offer clear next steps with value-first approaches that lower resistance